Amazon plans to obviously own platform for Online advertising

The Internet retailer will, according to a report in the "Wall Street Journal, Google competition and Map of places with an in-house System loading.

Amazon wants, apparently, their own platform for Online advertising to build, and in order for Google to compete. In a first step, it is planned, so far about Google marketed Anzeigenplätze on the Amazon pages with the help of an in-house system to be loaded, reported the Wall Street Journal. Tests for the service should later start this year, it said, citing informed individuals.

The platform works similar to Google's AdWords System, in which the Map matching specific words to be placed. Amazon have before, with the time also advertising outside of its own Website. The company wanted the information on the request of the newspaper not to comment on it.