2015 The PayPal Windows Support
The PayPal Here card reader, PayPal’s hardware device that
lets merchants accept credit and debit card payments through a dongle attached
to their iOS or Android device, is being updated with support for EMV and
contactless transactions, the payments company announced today at the National
Retail Federation conference taking place this week in New York. An alternative
to competitors like Square, the new reader will allow PayPal merchants to
accept transactions via any chip card, magnetic strip, or contactless payment
form, including mobile wallets.
Additionally, PayPal announced its Here SDK and soon, its
mobile app, will be compatible with Microsoft Surface Pro 3, and other devices
running Windows 8.1.
EMV Card Reader
Support for EMV transactions will come ahead of the U.S.’s
October 2015 deadline that requires card issuers to move from less secure
magnetic stripe cards to EMV-based chip-and-pin cards, the latter which are
already widely used in other parts of the world, including Europe.
Screen Shot 2015-01-13 at 4.26.38 PMIn early 2013, PayPal
Here began supporting the European market with the launch of a dedicated
hardware device designed to accommodate chip-based payment cards. Instead of a
dongle, this hardware is a larger, handheld device (pictured, right) which,
like its U.S. counterpart, works with the PayPal Here mobile application.
Now PayPal says this same technology will be made available
to U.S. customers later this year, which will also include support for other
payment methods beyond EMV. The updated Here Reader is being developed now.
Currently, all new accounts receive the Reader hardware for
free, while an additional device costs $15.00.
Windows Support
Meanwhile, the PayPal Here SDK announced previously as a pilot
for iOS and Android devices will launch publicly this month including support
for Windows (now in pilot testing), allowing developers to integrate Here’s
payment functionality into their own custom apps. That means developers will be
able to build apps that offer PayPal Here checkout that works alongside other
business-focused features, like CRM or inventory management systems, invoicing,
and more.
Both the SDK and the PayPal Here apps will work with Windows
8.1 devices, including the Surface Pro 3 tablet. PayPal Here will also be
compatible with the Lumia 830 and 635 smartphones, and Microsoft and PayPal are
working with partners like Canvas and iConnectPOS, who are building business
apps for the Windows SDK platform.
Undercutting Square On EMV?
With the number of security incidents and hacks that took
place over recent months, many larger U.S. retailers have hastened to support
EMV cards, including Walmart, as well as Sears, Target and CVS Caremark – all
of whom have been rolling out support for EMV at an accelerated pace. But of
some 12 million POS terminals that have to be upgraded to support EMV, only
around 7 million will be ready by the U.S.’s October deadline, it’s been
reported.
Still, U.S. consumers will likely soon be receiving
replacement cards from their issuers, which is why PayPal Here is moving to add
EMV support soon.
PayPal says it doesn’t currently have a replacement plan for
Here’s current customers who are in need of a new reader, though, which means
they may have to pay the $15 fee to move forward with the new hardware, or
more. At the old price it would undercut Square’s pricing, which Square had
earlier pitched as “the most affordable chip card reader on the market.”
The company declined to say how many reader devices it
shipped to date, or how much transaction volume its handled via these devices
since their debut. However, shortly after its launch in 2012, PayPal said that
over 200,000 merchants had signed up for Here. Another window into its traction
is via its PayPal Here Android application, which has somewhere between 1
million and 5 million installs. Combined with its iOS app, the Here app has
been downloaded million
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