Spotted by reverse engineering expert Jane Manchun Wong, the new option, as noted, will be activated by relevant hashtags, turning your Stories activation border in a multi-colored circle, as opposed to the generic Instagram color tone one. Stories can also appear with a green color ring when shared with close friends only (also visible in the second screenshot above).
The feature is likely one of several Instagram will roll out for Pride Month. Last year, Instagram added a new rainbow background in Stories Type mode, rainbow versions of mention, hashtag and location stickers, and a rainbow heart to be used in Instagram Live.
The new Stories ring hasn't officially been announced as yet, so it may be part of a larger feature release coming this week.
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