What is Google Analytics?
Google Analytics is an analysis Tool that is a lot of information about the interactions of the user with a web page in the Form of statistical reports is available. The operator of the Website will receive important information about the way the visitors to its website began and how they have moved. Google provides this Service to all operators of a website for free. The collected data will help, for example, to find out, what are the reasons for potential customers to the Website prematurely leave again.How does Google Analytics?
The use of Google Analytics is very easy and requires no technical skill of the operator. Suffice it to the side https://www.google.de/intl/de/analytics/ to create a user account and to analyze website specify. Google will automatically create standard reports, in which all essential data about the Traffic on the Website clearly listed. Advanced users can get custom Reports, which are specially tailored to your needs.What information does Google Analytics?
The Google Analytics data collected can be roughly divided into two categories.Where are the Users of the Website?
It is not only the geographical allocation of the User, but also to the question, in what way are you on the site. To be collected, for example, the following data:
- Country of origin of the User
- Use the User has a PC or a mobile device?
- Come to the User via a search engine on the page and, if Yes, what?
- Enter the User via a Link from another Webpage on the page?
- Access is made from a social network?
Which offers the User on the site?
In this category, the data collected can be customized to the website to be coordinated. Not all possible information on any website. The collected data can include the following:
- Downloads of documents
- Play Videos
- Time spent on individual pages
- At which point leave the User the web site?
- Apps for the page?
- Be clicked on a banner ad?
What does Google Analytics data?
The data collected serve the aim of the success of the web page to improve it by the needs of the visitors will be adjusted. Also here are roughly two main topics to be distinguished.Number of visitors increase
The data allow, the success of the individual measures to increase the number of visitors to evaluate and, if necessary, make corrections. Critically, it would be from the point of view of the operator, for example, when using a popular search engine, no visitor to the site. You can also use this data to determine whether the activities of the company in the social networks are actually new visitors to the site. It would be conceivable, for example, that the analysis revealed that users of Smartphones the page very quickly close. Then there's probably something with the appearance of the page on the small screen or not the charging time is too long.
Conversion optimize
As the Conversion Rate is the percentage of visitors referred to your desired action on the site is running. This can be a purchase, but also a contact. The data give evidence, why visitors to the website, without this action is to leave it again.
Frequently asked questions
Users are individually identifiable?Google may, the visitors by their IP address to identify this Information to the user of the Google Analytics will not continue.
Can Google Analytics disabled?
Yes, Google is a Browser Add-on is available, with the User able to prevent your data from Google Analytics collects.
Is the use of Google Analytics?
Yes, however, the visitor to the web page in the statement pointed out that Google Analytics is used. Would not be acceptable to the linking of the data with personal data. Since Google only the IP addresses knows, can a normal user, such a link on the basis of the Reports in any case.
Google
Google Analytics Data Collection
How does Google Analytics?
Online
What does Google Analytics data?
What information does Google Analytics?
What is Google Analytics?
Google Analytics Data Collection
By
David Amoyal
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Wednesday, April 30, 2014
Google Analytics is a free Tool that a detailed analysis of the behavior of visitors to a site. The evaluation is done purely statistica...
