Ever since the launch of Instagram's long-form video platform IGTV almost a year ago - and the subsequent slow take-up of the option - Instagram has maintained that it has options, it has other ways it could tap into to boost IGTV viewership. And with a billion users on its platform - and 2.38 billion on parent company Facebook's network - it most definitely does have the scale to raise awareness of IGTV content. But recent additions would suggest that it may well be running out of ideas, and ways to get more people across to its still relatively new video showcase.
Ever since the launch of Instagram's long-form video platform IGTV almost a year ago - and the subsequent slow take-up of the option - Instagram has maintained that it has options, it has other ways it could tap into to boost IGTV viewership. And with a billion users on its platform - and 2.38 billion on parent company Facebook's network - it most definitely does have the scale to raise awareness of IGTV content. But recent additions would suggest that it may well be running out of ideas, and ways to get more people across to its still relatively new video showcase.
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