As TikTok slowly encroaches on its 'cool kids' turf, Snapchat is reportedly looking to establish new rights deals with major music labels, which would enable Snap users to add popular songs to their snaps.
As reported by Variety:
"[Snapchat] has been in negotiations with music companies including the big three - Sony Music Entertainment, Universal Music Group and Warner Music Group - to license song catalogs for the Snapchat app, according to two industry sources familiar with the talks."
TikTok, through previously negotiated deals with musical.ly (which TikTok replaced), already enables users to add songs to their clips, while Facebook also has deals in place with various labels, enabling it to utilize popular tracks in various ways. According to Variety, Snap is not seeking to build a music-streaming service to compete with Spotify or Apple Music, and is only looking to enable music clip sharing via Snap, providing more tools for users, and more exposure for artists.
As noted, TikTok has been taking away some of Snapchat's youth shine in recent months - despite Snapchat seeing a rise in attention of late with its baby and gender swap Lenses.
Glen Johnson
I'm Glen Jonhson. A full time Technology Blogger.
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